The 100ms Revenue Rule.
We analyzed 50 e-commerce sites. Every 100ms of latency cost 1% in conversion. Speed isn't vanity; it's profit.
Simulate Latency
Drag slider to see impact on revenue.
Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra 500ms in search results generation dropped traffic by 20%.
The data is clear: Human attention span is the most competitive resource on earth.
The 3-Second Cliff
Core Web Vitals
Google doesn't just measure speed; they measure user frustration.
LCP
Largest Contentful Paint
How long until the main content is visible?
Target: < 2.5s
CLS
Cumulative Layout Shift
Does the page jump around while loading?
Target: 0
INP
Interaction to Next Paint
When I click, does the interface freeze?
Target: < 200ms
Our Approach: Structural Speed
We don't optimize after the fact. We architect for speed. By using Static Site Generation (SSG) and Edge Caching, we ensure your site is delivered instantly from a CDN close to your user, not generated on a slow server halfway across the world.